A week ago Saturday, we had a visit from a French film crew (France’s M6 TV). They were here to look at the way we actually raise grass finished beef. We will be featured on a program similar to our US tv show “60 minutes”. It was a delight to spend the day with Claire the reporter and Matthew the cameraman. We went to the farmers market in the morning and back to the ranch in the afternoon. After the filming we enjoyed a dinner of roast beef and vegetables, all grown right here on our farm.
They came to our farm to film the contrast between grass finishined beef protocols and the more typical giant feedlot finishing protocols and the resulting effects on the food, people, and environment. They had spent the first part of the week in a large Texas feedlot. They were so suprised that we could actually get close to our cattle without them running away scared as they did in the feedlot. They got tons of film footage of the cattle close up and personal. Unfortunately, I didn’t have MY camera to record the results of our jersey steer licking the cameraman. Claire’s comment as we were finishing the day was, “this has been such a peaceful, low stress day”, as opposed to their hectic, niosy, dusty schedule at the feedlot. I replied that the cows feel the same way. Because of the low stress levels and calm surroundings, we can actually produce beef with out drugs (antibiotics), and hormone implants. Cattle get to eat what they were designed to eat–grass instead of copious amounts of grain.
Well it was lots of fun having them here. The show will air sometime between November and January. Claire promised us a copy of the finished version. I’ll comment on that as soon as I see it.